Special Projects is the workshop. Some work has no playbook yet, because nobody has built the thing before. This is where it gets built — the AI-native tools, internal systems, and one-of-one projects that fit neither door. A project belongs here only if it doesn't exist yet: not advice, not a seat — a build.
What gets built
Three kinds of build
Build
AI-Native Tools
Working software, not slideware. Tools that put AI inside a real workflow, measured on whether they removed the work.
Systems
The Thing That Didn't Exist
Internal systems a company needs before it can justify hiring for them. Scoped, built, and handed over documented.
Interfaces
Make the Invisible Visible
Dashboards, displays, and real-time surfaces that show the state of a business at a glance, instead of buried in a report.
Scoped
One at a time
Priced
One at a time
Right-fit only
Taken when it fits
Case study · make the invisible visible
The M.O.R.E. Wall
Illustrative, AI-generated image of the M.O.R.E. Wall in use.
A live, moderated audience-participation display for a 400-person conference — built by one person, over four weekends, for about $25. Attendees answer the active prompt on their phone; once a moderator approves it, their words hit the big screen in about two seconds.
Work that doesn't exist yet — a build, not advice or a seat. AI-native tools, internal systems a company needs before it can justify hiring for them, and real-time interfaces that show the state of a business at a glance.
How is it scoped and priced?
One at a time. Each project is scoped and priced on its own, and taken on only when it's a right fit — there's no catalog and no standing rate card.
Are AI-native internal tools real working software?
Working software. AI-native tools are measured on one thing: whether they actually removed the work. If a tool doesn't return hours or replace a manual process, it didn't do its job.
Can you show an example?
The M.O.R.E. Wall — a live, moderated audience-participation display built for a 400-person conference, by one person over four weekends, for about the cost of a nice lunch. See the case below.
Find your critical path
Start with one conversation.
Twenty minutes, no cost. Bring the decision you're stuck on, the role you're chasing, or the thing you want built. We'll find the critical path from there.
